There is this perception in America that if something exists here, then it exists everywhere else too. There is a almost always a look of disappointment of their faces when they discover I grew up with biscuits (or “cookies”) that weren’t Oreos (and were IMHO better than Oreos), without Target or Walmart (ASDA was the closest thing?), and most of our kids TV shows were completely different.
But I’m not here to knock on the “if it’s in America, it’s everywhere in the world because America IS THE WORLD!” mentally that is hopefully waning due to the Internet informing them Hershey’s is shite, and WTF is an Olive Garden.
I’m here to explain shopping is tricky when you move here, not just because all the stores are different, but because the US uses an entirely different sizing structure. Hopefully, my explanation and conversions can help anyone else new to the country or even any American heading off to Europe themselves.
First, the shoe sizes are totally different and annoying not consistent. I made a little chart based on my experiences, but there are a few caveats.
So, I was a size 7 in the UK which always translated nicely to a Euro 40. This meant that I was a size 9 in the US in “mall brands” like Nine West, Steve Madden or Jeffrey Campbell. However, some department stores translated a Euro 40 to a US size 10 (so adjust everything up one notch) which meant shopping online could be a bit of a crapshoot when they just listed the US size.
Sites like Zappos have ‘sizing converters’ like the graphic I made, but it doesn’t take into account that some of the brands they stock do the wacky size down move. The best advice is to get familiar with the brands IRL so you can shop online more easily. Note to the ladies: if you are buying shoes from the mens department then the Euro sizes are the same and the US mens size will correspond to your UK size. So I’m a US 7 when shopping in the mens section (a good place for sneakers!).
Where the shoe sizes wanted to sound bigger in the US compared to the UK, the opposite is true for the clothing. I can not even attempt a size chart for this since no store is consistent (true in both the UK and US!) and even jeans sized with numbers like 25 to denote a measurement aren’t always reliable either. Is it also my imagination, but are more clothes sized using XS, S, M, L these days?
1. UK people, size ‘up’ for shoes and size ‘down’ for clothes.
2. Sales tax is added AT THE TILL (cash register) so remember that little addition to the total.
3. Sales associates are way friendlier in the US. I know this feels like they’re getting up in your business, but just tell them you’re browsing if you want to be left alone.
4. As always, if someone was helping you do mention their name to give them the commission. It’s just common courtesy.
5. High end department stores are usually the best for consistent shoe size calculators.
6. Yes, even your bra size is different. I’ve not purchased a bra in the UK for many years so I’m not a good authority. Just try a bunch on, ok?